Nobel laureate leaving after 5 years —> Read More Here
Popular TV shows can rapidly lose much of their audience. According to a new study in the Journal of Consumer Research, the most devoted fans of popular TV shows could actually be contributing to their decline. —> Read More Here
National Geographic Emerging Explorer Gregg Treinish and his team at Adventurers and Scientists for Conservation bring us stories from around the world about adventuring with purpose. Here, Trent Banks, a volunteer with the ASC Landmark program on the American Prairie Reserve, paints a picture of winter life on the northern Great Plains.
Story by Trent Banks
As an adventurer and explorer of wild places, I live for the mystical moments when our connection to Earth—and indeed life itself—becomes more tangible. Encounters with the elements and beasts that are wilderness can take you unaware, strip you down to your instinctual self, call all your faculties and judgment into play, and force you to explore elements of yourself previously unearthed.
There are moments of transcendence I search out, and then there are moments that seem to find me. The American Prairie Reserve is full of both.
I set my alarm to wake with enough time to make coffee and get to the ranch house porch for sunrise, Helios unfurling from over the Larb Hills in a day-glow array that celebrates a new day. A fluttering of wings —> Read More Here
ASC touched base with the Horangic family this winter, interviewing Teddy, age 14, Helen, 12, and Basil, 8, after their family’s 15-day Atlantic crossing from Gran Canaria, Spain to St. Lucia. While Teddy and Helen both race small sailboats at home in California, none of them had ever done anything like this. During their passage, they collected two samples for ASC’s Microplastics Project.
Story by Emily Wolfe
Here are a few highlights from our chat with Teddy and her siblings:
We are living on the boat for a year, and spent the last six months sailing around the Mediterranean, hopping from island to island in the Aegean Sea. From there we sailed to Spain, Gibraltar, Morocco, and finally Grand Canaria, where we spent a week preparing for our Atlantic crossing.
Sailing the big boat has been quite a change. On a dinghy, every movement counts—where you sit is important down to the centimeter, and how you move your body through the waves is essential. Tiny adjustments in sail trim are vital to winning a race. With sailing a yacht, the small details don’t matter as much. In some ways, we don’t —> Read More Here
If you’re trying to sell a new brand of cereal, teaming up with Kellogg’s or General Mills would seem like a really great idea. However, a new study in the Journal of Consumer Research shows that partnering with established brands may not always benefit new brands. —> Read More Here
The Huffington Post is featuring each of the four finalists selected, and the winner will be announced in March. All of the films showcase stunning images of the wild world around us in line with this year’s theme: Destination Wild.
Ohio-based filmmaker Alex Goetz spent time with the Garifuna people who live on a chain of islands called the Cayos Cohinos in Honduras. The area is recognized as one of the key places of the Mesoamerican Reef region and is now protected as a marine sanctuary where commercial fishing is banned.
The Garifuna people have been allowed to carry on with their traditional fishing methods and are seen as stewards of a reef that they hope will remain healthy for a long time to come.
“We have to take care of it, keep it clean, all the places, so we can all stay for a long time,” a resident of the Cayos Cohinos says in the film. “What makes us happy in life is to be surrounded by nature and water.”
Take a look above — you can check out the —> Read More Here
Next time you look up at a higher shelf in a store or down at your phone when making a purchase, think about how the direction you are looking could influence your decision. According to a new study in the Journal of Consumer Research, consumers choose different products when looking up versus down. —> Read More Here
Danish archaeologists have recruited moles to help them dig. By sifting through molehills, they’re able to map the location of the fort’s buildings buried underground.
Researchers say they’re at the forefront of a new movement delving into the deep history of illicit drug use in Latin America and how it affects the rest of the world, a history that spans numerous fields of study. It’s a history leading to the war on drugs in the United States, the largest international consumer of illegal drugs. This groundbreaking research is revealed in a current special issue of the Hispanic American Historical Review, published by Duke University Press and co-edited by Paul Gootenberg, a SUNY Distinguished Professor of History and Sociology, and Isaac Campos, a University of Cincinnati associate professor of history. —> Read More Here
Every time you run errands, you make decisions about what to get done and how much to spend. How do you make these decisions when there is just not enough time or money to accomplish everything you want? According to a new study in the Journal of Consumer Research, creating a budget will help you prioritize and make you more productive. —> Read More Here