4 out of 5 consumers declare brands don’t know them as an individual, according to study

IBM today announced the results of a study that found a massive perception gap between how well businesses think they are marketing and the actual customer’s experience. The U.S. study, developed by Econsultancy, found that almost 90 percent of marketers agree that personalizing the customer experience is critical to their success. Despite this widespread agreement, nearly 80 percent of consumers stated that the average brand doesn’t understand them as an individual. —> Read More