Attractiveness speeds up performance

An eye-catching graphic on a mobile phone or website helps people perform tasks quicker and more easily as the job gets more demanding. Investing a little bit extra to design aesthetically pleasing visuals for electronic devices can be beneficial say British researchers Irene Reppa and Siné McDougall. The results of their study on how the aesthetic appeal of visuals enhances performance are published in Springer’s journal Psychonomic Bulletin & Review. —> Read More Here

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