Ben And Jerry’s Just Released A New Flavor, And It Could Help Save Our Planet

save our swirled

If it’s melted, it’s ruined.

That’s the cardinal rule for ice cream consumption, because there’s really nothing worse than a runny pint you accidentally put in the refrigerator instead of the freezer. But it’s also true for our planet, as melting ice sheets are expected to cause a host of problems, including rising sea levels and the downfall of the polar bears.

For Ben and Jerry’s, social issues — from marriage equality to marijuana legalization — are best addressed head on. And now, the ice cream giant is tackling climate change with its latest flavor. The new concoction, called Save Our Swirled, is a mix of raspberry ice cream, marshmallow and raspberry swirls, and has pieces of dark and white chocolate fudge thrown in.

The flavor is part of an ongoing campaign to raise public awareness about the growing scourge of climate change — which contributed to 2014 being the warmest year ever recorded, has been declared a threat to national security by President Barack Obama, and is affecting our food.

“This is what happens when ice cream is just two degrees warmer than it should be,” the narrator says in the video above, which was released in conjunction with the flavor, as images of melting ice cream fill the screen. “For Ben and Jerry’s, it’s a mess. For the planet, it’s a metaphor, because a two-degree warming of our planet’s climate would have an equally dramatic, though much more significant impact.”

Major international governing bodies have pledged to do their part to keep the global temperature from rising two degrees Celcius, but thanks to a slew of industries like coal, the world isn’t doing too well.

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