‘Dear Data’ Shows What’s Possible When Information Meets Art


We log every movement of our bodies via Fitbit. We track every penny of our spending through Mint. There are apps devoted to tracking your menstrual cycle, your child’s location, your diet, your sleep, your sex life, your time.

With data visualization and infographics becoming an increasingly central part of the media we consume daily, the ability to analyze the details of our own lives is seductive. It’s also, with the proliferation of expensive gadgets and user-unfriendly apps, a bit intimidating.

Dear Data, a data visualization art collaboration between Giorgia Lupi, co-founder and design director at Accurat, and Stefanie Posavec, an information designer, shows a gentler, more human side to the data craze. “We are trying to show how data is not scary, is not necessarily ‘big,’ but is ever present in everyone’s lives,” Lupi and Posavec told The Huffington Post.

Stefanie’s Week 14 — a week of productivity/schedules

Since Sept. 1, 2014, Lupi and Posavec have been sending each other weekly, hand-illustrated postcards visualizing data about their own lives tracked over the past week. Week 5, for example, found them sketching quantitative representations of the purchases each had made that week; Week 10 tracked their to-do lists. On the back, in addition to the necessary postage and addresses, they squeezed in elaborate keys to their infographics.

Giorgia’s Week 14 — a week of productivity/schedules

The project highlights the possibilities offered by creative design. Each week, the designers’ postcards show two highly distinct visualizations, despite the similarity of their data set. Where Lupi may have chosen to use a scattered assortment of disconnected images, Posavec may have a series of flowers assembled from lines representing data.

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