Death-related thoughts discourage consumers from purchasing annuities

Thinking about death isn’t doing the annuity industry any favors, but it could be the missing piece of a puzzle that has vexed economists for decades. That’s according to a new study by two Boston College marketing professors who say “mortality salience” is one reason why consumers shy away from buying annuities. —> Read More

facebooktwittergoogle_plusredditpinterestlinkedinmail