Doctors Are Consumers Too: Changing the Way Physicians Approach Health Care


By Gioia Messinger

Gioia Messinger is the Founder and CEO of LinkedObjects, a Lecturer at U.C. San Diego’s Rady School of Management, and a Judge for the Qualcomm Tricorder XPRIZE.

Much of the talk about consumerization in the health care market–the ongoing trend to turn patients into consumers–has focused on health apps and wearable devices that allow people to monitor physical activity and track a few vital signs. Diagnostic-driven smartphone technologies aimed at increasing efficiencies for doctors and their staffs–and improving clinical outcomes–have so far lagged this trend.

According to a report by Lux Research, the mobile health market will grow from $5.1 billion in 2013 to $41.8 billion in 2023–an eightfold increase. Up until now, we’ve seen mobile health funding and revenue generally focused on consumer health devices and apps, but the report states that clinically-focused mobile health devices “will soar past consumer-focused counter parts after a slow start due to regulatory approval barriers and slower integration into physicians’ workflow.” Analysts anticipate the market for clinical devices (such as vital sign monitors and other diagnostic tools) that leverage mobile technologies will grow from $372 million in 2013 to $16 billion in 2023, while consumer health applications will increase from —> Read More Here


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