Enjoyment motivates people to participate in the sharing economy

People are motivated to participate in the sharing economy because of its ecological sustainability, the enjoyment derived from the activity, the sense of community, and saving money and time. Ecological sustainability is one of the basic principles of the sharing economy – not to purchase everything individually but rather consumer collaboratively by sharing goods and services. Another canonical principle of the sharing economy is ‘paying it forward’. However, collaborative consumption may involve the same hurdles as any other type of green consumption, researcher from the Finnish Aalto University have found in a recently published study. —> Read More