Everything you always wanted to know about marketing channels

For academics, practitioners, and generalists alike, an article forthcoming in the December 2015 issue of the Journal of Retailing can serve as a handy guide to the massively studied science of marketing channel systems. Roughly one third of worldwide gross domestic product moves through channels such as wholesalers, retailers, and franchisors, making the identification of trends, context, and perspectives both challenging and necessary as the field rapidly evolves in the era of globalization and the Internet. —> Read More