Generosity and commitment to causes improve when giving is personal

Whether the call to action is to support an important cause, save a life, or offer monetary support, new research shows it’s the personal connection of giving that makes the giver feel more generous. This giving of oneself, from a signature to blood, increases feelings of generosity and in turn, increases the likelihood of continued support of a cause, according to research published in Social Psychological and Personality Science. —> Read More

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