Get Ready To Say Goodbye To Artificial Ingredients In Special K

Kellogg’s has plans to ditch all artificial ingredients in its products by the end of 2018, the cereal and snack brand announced on Tuesday.

This has been a popular trend in recent months — Kellogg’s joins General Mills, Subway, Pizza Hut, Panera, Hershey and Nestle, who have all announced similar plans. Kellogg’s has seen a 5.1 percent decline in sales, according to Reuters, which probably has something to do with America’s shifting preference toward cleaner, less processed foods.

We know consumers are looking for foods with simpler ingredients, and work is well under way to answer that call,” Kellogg’s North America president Paul Norman said during a call on Tuesday, according to Food Business News. “Already in North America, 75 percent of our cereals are made without artificial colors, and more than half are made without artificial flavors.”

While we’re unsure how Kellogg’s plans to keep those vibrant colors in Froot Loops, artificial ingredients aren’t the only problem with the cereal brand from a health perspective. Kellogg’s cereals and snacks are packed with added sugar, which has been linked with obesity, Type 2 diabetes and heart disease.

In fact, an 2014 Environmental Working Group report named three Kellogg’s cereals in its list of the five most sugary children’s cereals including Honey Smacks, Froot Loops with Marshmallows and Apple Jacks with Marshmallows.

Here’s hoping Kellogg’s ditches some of the sugar as it moves toward more natural ingredients.

H/T Time

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