Google and the Green Economy: Lessons in Systems Innovation

ScreenHunter_162 Apr. 20 09.02

Guest post by Samia Mazhar

Global efforts to reach a climate change agreement in Paris later this year are gaining momentum not only in the halls of some parliaments but also in the corporate world. In this guest post, an Australian scholar of project management and innovation, Samia Mazhar, explores ways one major corporate power is harnessing the green economy through a systems-based approach to their advantage and for planetary prosperity.

The grapevines are abuzz with thoughts on the upcoming twenty first Conference of Parties or COP21, a.k.a. the Climate Summit in Paris, December 2015. There are many hopes invested in the negotiations undertaken by global players, as they attempt to put in measures to address the now well-accepted climate crisis. One main purpose of this summit is to identify ways to mitigate the catastrophic outcomes of global warming for human and other races by the end of the century, ideally before they happen. The Sustainable Innovation Forum is a major “business-focused side event” at the conference, which (among other things) will explore how corporations and investors can contribute to the Green Economy (described by UNEP as being “low carbon, resource efficient and socially inclusive”).

Numerous initiatives demonstrate the benefits of moving to such an economy, however some developed countries, however, are seen to still need some convincing. Australia is among those that did not fare well in the Global Green Economy Index in 2014, and the current administration has a role to play in this. Yet aside from the to-ing and fro-ing of politics, one might ask: what can corporations do to systematically contribute to the solution while leaders re-negotiate their commitments year after year on the global stage?

Some companies have decided to take things into their own hands and grab the sustainability —> Read More