Here’s How Looks Could Affect The 2016 Elections
A new study says that appearance could even be affecting voters perceptions of candidates as they hit the polls.
Researchers from Anderson University in South Carolina and Brandeis University recently conducted a small survey of voters to see how age and appearance shapes voters’ opinions.
Both younger men and women (ages 18-24), and older men and women (ages 68-90), were included in the study, which was carried out in 2014 and 2015. Participants were shown portraits of senatorial candidates, the majority of which were male, from 54 races during the 2010 and 2012 elections, two at a time. They were asked to rate each candidate on a seven-point scale for four categories, based only on their appearance: competence, trustworthiness, attractiveness, and “babyfaceness,” defined as having larger eyes and a rounder face. They were also asked which candidate they would hypothetically vote for.
The findings, published in the journal Cogent Psychology, suggest that older and younger voters gravitate towards different attributes where appearance is concerned.
“We found older adults preferred different facial characteristics, most notably preferring more mature-looking individuals. This is likely because older adults place a higher value in the wisdom that comes from age and maturity,” Robert Franklin of Anderson University, who co-authored the study, told The Huffington Post. “However, older adults valued facial competence less than younger adults.”
When it came to choosing a candidate, the two groups were divided. The younger adults chose candidates that scored high for looking “competent.” The older adults, while valuing competence, were more likely to select the older-looking candidates. In both younger and older participants, attractiveness was positively related to ratings of competence and trustworthiness.
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