Hiding your true colors may make you feel morally tainted

The advice, whether from Shakespeare or a modern self-help guru, is common: Be true to yourself. New research suggests that this drive for authenticity — living in accordance with our sense of self, emotions, and values — may be so fundamental that we actually feel immoral and impure when we violate our true sense of self. This sense of impurity, in turn, may lead us to engage in cleansing or charitable behaviors as a way of clearing our conscience. —> Read More