How Is Psychology Used to Manipulate and Influence Us in Our Daily Lives?


Answer by Neil Eisenberg, Graduated Psychology Degree UCLA

Marketing supplies a product or service that resolves the customer’s problem/dilemma whether real, imagined or generated by the advertiser. If you consider this with regards to the points below, you may never watch another commercial without feeling deceived, misled and abused.

1. Humor: You can always tell how bad a product is by the amount of humor the marketing company used to sell it. Generally speaking, the more humor in advertising, the worse the product or service is for you. Look at companies like Hershey’s, Frito Lay and Bud Light.

2. Sexuality: When we view someone attractive, our body responds by discharging hormones. Our mind subsequently links this pleasurable feeling with the product or service being sold. Now you can understand why Carl’s Junior shows so much “skin” when selling their hamburgers.

3. Anthropomorphism: There really is a psychological term for those smiling cats and dogs. Giving human characteristics to animals and inanimate objects gains your trust and confidence. The next time you down a Heineken, look very closely at the smiling “e” on the bottle. This is highly suggestive of a favorable brand perception.

4. Insecurity: If marketers can make us feel insufficient, we will try and find —> Read More