Luxury-charity partnerships can help promote retail sales this holiday season

Buying luxury items this holiday season may have consumers wondering if the cost is justified, but new research shows that guilt is removed if the luxury purchase is associated with charitable organizations. Research forthcoming in the Journal of Retailing finds the cash register is the best place for luxury brands to partner with charities because the consumer sees that some of the money is going to a good cause which removes an impediment to purchase. —> Read More