Music Festivalgoers Can Give Blood In Exchange For Discounted Tickets

This music festival vants to suck your blood! But safely and sanitarily, through a proper blood donation system — that results in a free or discounted ticket.

Untold Festival, a four-day music event in Translyvania (eek, Dracula!) is hoping to increase blood donations in Romania by offering free and discounted tickets to people who give blood, news agency Agerpres reported. As the festival is taking place in Cluj-Napoca, Romania — an area made famous by Dracula legends — organizers hope people will be inspired by the spooky tales to donate.

“Given that Romania faces an acute blood shortage in medical facilities, a campaign that takes inspiration from these myths in order to draw attention to a real problem is more than welcome,” Bogdan Buta, Untold Festival director general, said in a press release. “The ‘Pay With Blood’ campaign is aimed at boosting awareness of this need and contributing to increasing the number of donors in Romania.”

According to React Association, a Romanian NGO, only 1.7 percent of Romania’s adult population donates blood — one of the lowest percentages of blood donation in all of Europe. But now, music may be the answer.

“Pay your entrance fee for the Untold Festival in blood,” the event’s website plainly states.

Up until July 24, blood donors at Romanian transfusion centers will receive 30 percent discounted subscriptions to Untold if they complete a donor form on, The Guardian reported. By noon on the first day of the campaign, 45 donors, many first-timers, had given blood.

“It’s a positive campaign, but I hope people continue giving blood afterwards, when there is no reward for them,” Krisztina Fejer, a photographer from Cluj-Napoca, told the news outlet.

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