New study identifies four distinct types of millennial news consumers

A new study explores the news habits of Millennials and identifies four distinct groups of news consumers. The study, a deeper analysis of a survey conducted earlier in 2015 by the Media Insight Project, finds that as it relates to their information use and the way they consume information about different topics, adults age 18 to 34 are not a monolithic group. The survey results identify the following groups of Millennials who share certain characteristics in their information consumption: the Unattached, the Explorers, the Distracted, and the Activists. The Media Insight Project is a collaboration between the American Press Institute and The Associated Press-NORC Center for Public Affairs Research. —> Read More