Online reader comments can provide valuable feedback to news sites

For years, news organizations that post content on the Internet have allowed readers to leave comments about stories. Often, these readers’ comments become a forum for political debates and other communication that the news organizations do not consider important to their journalistic practices. Now, researchers from the University of Missouri School of Journalism have found that editors and owners of news organizations may want to pay more attention to what their readers are saying about their news stories in order to better serve their consumers. Timothy Vos, an associate professor of journalism studies at MU, says that readers value different journalistic traits as well as hold other expectations for journalists. —> Read More