Quantifying ethics in Toyota’s 2008-2010 recall crisis

Toyota’s public response during its numerous recalls beginning in 2008 is a textbook case of how to thoroughly botch a crisis in consumer confidence, according University of South Carolina researcher Shannon Bowen. A public relations expert and associate professor, Bowen recently published a quantitative study of print media related to Toyota’s travails that underscores the importance of ethical conduct and an ethical response from any company when questions arise about the safety of its products. —> Read More Here


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