Science Confirms That Guys Who Like Energy Drinks Are Terrible

On a date with a straight dude? Maybe it’s time to look a little closer at his drink order. If the man in question is chugging a Red Bull and vodka, which is literally a bad sign for his heart, you should probably call it a night and walk quickly in the opposite direction.

Men who hold stereotypical beliefs about masculinity, including homophobic and misogynistic views, are more likely to consume energy drinks, according to a study published this month in the journal Health Psychology. The reason: A misguided belief that slurping on that Amp Energy tall boy could up their macho appeal.

The study surveyed more than 467 adult men between the ages of 18 and 62, though the average age skewed young at 23. Researchers found that men who were more likely to agree with statements like, “A man should always be the boss;” “Homosexuals should never marry” and “A man should prefer watching action movies to reading romantic novels,” were more likely to believe in the masculine power of Rock Star (or whatever).

The subtext here: Energy drinks will allow you to perform ultra-masculine feats, making you irresistible to the ladies in the process.

“I think the message men are getting is that if you’re a young, white heterosexual male, energy drinks are for you,” lead study author Ronald Levant, a psychology professor at the University of Akron, told The Huffington Post. He noted that the prototypical energy drink ad features a young white man engaged in an extreme sport, often with an admiring, attractive female in the frame.

These kids have no idea how much caffeine they’re consuming.

Older men weren’t susceptible to the stereotypically masculine-energy drink connection, a change that Levant chalks up to maturation and a certain level of —> Read More