Sneaky Ways Retailers Use Science To Trick You Into Buying More Stuff
We’d like to think that we’re in control of our consumption habits. But anyone who’s ever walked out of Whole Foods with two heavy bags in their hands when they had intended to buy only a cucumber knows that this isn’t always the case.
Retailers know that we’re vulnerable to a number of influences when considering our purchases — and they’ve made a whole science out of optimizing the shopping experience. Many retailers manipulate nearly every aspect of our time in their inviting spaces — from the layout and smell of the store to the price of the items to the behavior of the salespeople — in order to separate you from as much of your money as possible.
Here are seven ways that consumers are using psychology to dupe you into buying more stuff.
They appeal to our emotions using round numbers.
When judging costs, there’s more that goes into our decision to buy than just how high or low the cost is. The way the numbers are presented also makes a difference.
A study recently published in the Journal of Consumer Research found that when a purchase is motivated by feelings, consumers prefer rounded numbers (e.g. —> Read More Here