‘Star Wars’ Volkswagon Super Bowl Ad Will Always Be Our Favorite
And now for a quick replay of the best Super Bowl commercial of all time.
In this 2011 Volkswagon ad above, a young boy decked out in Darth Vader gear tries to use “The Force” to start household appliances and wake the family dog — all to no avail. Finally, the boy succeeds in magically starting the car, though there happens to be a secret power at play: dad.
The ad gained traction in 2011 after it was released online before the Super Bowl, which was a new strategy at the time. And it’s legacy has left a lasting dent.