‘Star Wars’ Volkswagon Super Bowl Ad Will Always Be Our Favorite

And now for a quick replay of the best Super Bowl commercial of all time.

In this 2011 Volkswagon ad above, a young boy decked out in Darth Vader gear tries to use “The Force” to start household appliances and wake the family dog — all to no avail. Finally, the boy succeeds in magically starting the car, though there happens to be a secret power at play: dad.

The ad gained traction in 2011 after it was released online before the Super Bowl, which was a new strategy at the time. And it’s legacy has left a lasting dent.

The ad’s runaway success changed how advertisers approach Super Bowl Sunday ever since,” Time noted.

The spot has been watched more than Like Us On Facebook
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