Talk is cheap: New study finds words speak louder than actions

When it comes to the art of persuasion, you can attract more followers if you turn conventional wisdom on its head and stress what you like, not what you do. The researchers found that people conform to others’ preferences at last partially because they adopt others’ judgments as their own. They further found that when people behave as if they are not conforming, their motivation could be to coordinate or complement their actions with others’ actions. —> Read More