Think global, act local goes for e-commerce, too

Taking an e-commerce business global isn’t just a matter of translating the text and product details into the local language and measurement scale, a new meta-analysis of e-excellence points out. Almost every aspect of an online business must be adjusted to local culture, regulatory environment, and industry-specific factors, according to a paper to be published in the December 2015 issue of the Journal of Retailing. —> Read More