Want your company to remain innovative? Think twice before going public

New companies are often successful because they are innovative. In search of new capital, these companies often go public. But does going public affect a company’s ability to remain creative and at the cutting edge—the very qualities that allowed it be successful in the first place? A new study in the Journal of Marketing Research says yes. According to the study, when companies go public, they actually innovate more—but their innovations are far more conservative and less groundbreaking than before. —> Read More