What’s the best time to launch a video game?

The video game industry is a massive one, with some $93 billion in annual sales. Budgets for major titles rival those for major motion pictures. This fall’s 800-pound gorillas include Halo 5 and Star Wars Battlefront. But releasing a new video game title is a more complicated business than releasing a movie because in order to buy the game consumers must first own the platform it runs on, typically meaning a console or computer or tablet or phone—so game sales interact with platform sales. (Halo 5 is an Xbox One exclusive; Battlefront is for the Xbox One and Sony’s PS4.) —> Read More