When times are tough, parents favor daughters over sons

In tough economic times, parents financially favor daughters over sons, according to researchers at the Carlson School of Management and Rutgers Business School. Their study, forthcoming in the Journal of Consumer Research, found participants preferred to enroll a daughter rather than a son in beneficial programs, preferred to give a U.S. Treasury bond to a daughter rather than a son, and bequeathed a greater share of their assets to female offspring in their will when they perceived economic conditions to be poor. —> Read More