Why restaurants play music while you eat

Research in India has found that restaurateurs in different food establishments there can influence how long their customers stay, how much they eat and whether or not they come back for seconds. The study of music as an accompaniment to a meal has been well visited in the West but not so completely in emerging markets. Now, writing in the International Journal of Indian Culture and Business Management, R.K. Srivastava of the University of Mumbai, described how he has studied 27 local restaurants serving fast food, Indian, Thai, Chinese or Italian food in order to find out how music choice influences customers. —> Read More