Why We Make Bad Food Decisions, Even When We Know Better

When we opt for that last donut in the office kitchen rather than eat the apple brought in from home, our brains are actually making a bunch of micro-decisions before arriving at the final conclusion. According to new research from the California Institute of Technology, our ability to exercise self-control in our eating decisions may depend largely on how quickly our brains factor things like taste and healthfulness.

“What we wanted to find out was at what point the taste of the foods starts to become integrated into the choice process, and at what point health is integrated,”the study’s lead author, graduate student Nicolette Sullivan, said in a statement.

Sullivan and her team asked 28 student participants who had been fasting for four hours to individually rate 160 foods, on a scale of -2 to 2, for their healthfulness, tastiness, and how much the participants would like to eat that food after the experiment finished. The participants were then presented with 280 random pairings of images of the same foods, and were asked to choose (by clicking the image) which food they preferred from each pair.

The researchers then analyzed the movement of the mouse’s cursor, using a new —> Read More Here


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