Why Your Personality Does Determine What City You Should Live In


While loving Bon Iver and fair trade coffee doesn’t necessarily mean you should live in Portland, those Buzzfeed “Which city should you actually live in?” quizzes might be onto something. If you’re sick of the city you live in, it may be because personality doesn’t fit the environment, according to new research.

A study of 56,000 London residents found that life satisfaction depends on how well your personality suits the city you live in.

Researchers from Cambridge University and the University of Helsinki analyzed a subset of data from the BBC’s “Big Personality Test,” a survey of over 590,000 British people was conducted between 2009 and 2011. The test measured levels of the “Big Five” personality traits — extraversion, agreeableness, openness to experience, conscientiousness and neuroticism. The researchers looked specifically at Londoners, examining links between personality and life satisfaction for residents across Greater London’s 216 postal districts.

Scroll down to view the psychological map of London.

The data revealed geographical differences in clusters of personality traits and life satisfaction levels. Here’s a breakdown of some of the most important findings:

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